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Course - Dealing with China: Intercultural management issues

Thursday, 18 September, 2014 - 00:00 to Wednesday, 10 December, 2014 - 00:00
Campus: Brussels Humanities, Sciences & Engineering campus
Faculty: Brussels Diplomatic Academy
Pleinlaan 5, 1050 Brussels
Brussels Diplomatic Academy
Brussels Diplomatic Academy
+32 (0)2 614 8101

Learning objectives

The aim of this course is to make the student familiar with the characteristics of the Chinese culture. The graduate will be able to properly deal with Chinese people in general and business men in particular. More specific, the learning objectives are:

-          Become aware of one’s own cultural background.

-          Gain insight in the underlying cultural patterns of Chinese culture.

-          Gain insight in the link between culture in general and corporate and business culture in China.



Content (27h course)

Western business men facing failure of business deals with a Chinese counterpart are legion. Many times this is due to a lack of understanding of the Chinese partner. Therefore, to an important extent, this course will explain Chinese daily life and business behaviour from a cultural perspective: cross-cultural awareness, impact of ideology on corporate culture, specific characteristics of the economy in China, corporate organisations, leadership, work ethics, interference of the Chinese government in economy, business etiquette (do's and don'ts), Chinese strategic thinking and specific aspects of business negotiations will be discussed.

Furthermore, the course informs about the various points of attention in doing business with China.

Finally the course also deals with some aspects of Human Resources Management applied to China and foresees in a workshop on Change Management in China.

Study material

Handbook ‘BODEN, J., The Wall Behind China’s Open Door. Towards efficient intercultural management in China, ASP, 2008, 252p’

Complementary study material

A list of recommended readings will be offered by the lecturer.

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Brochure BDA

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 Cercle International Diplomatique et Consulaire (CIDIC)Hutong SchoolESCAFebelfin academy AIAIESBelgium - International Chamber of CommerceInternational Business InstituteDiplomatic WorldILAVOKA Halle-VilvoordeVOKA MetropolitanFCCC-VCKKBCECC


Contact details 

Tel:  +32 (0) 2 614 8101
Fax: +32 (0) 2 614 8080
Email address: bda@vub.ac.be
Campus online: map

Postal address:
Pleinlaan 2
1050 Brussels

Visitor’s address:
Pleinlaan 5 (ground floor)
1050 Brussels