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China Lectures series: IP Protection in China: best practices to protect your competitive advantage on the Chinese market

Tuesday, 6 November, 2018 - 15:00 to Tuesday, 6 November, 2018 - 16:30
Campus: Brussels Humanities, Sciences & Engineering campus
Pleinlaan 5
Room Bruges, level -1
Brussels Diplomatic Academy - VUB
bda@vub.be
www.brusselsdiplomaticacademy.be

With China well on its way to become an innovation powerhouse, IP protection has evolved in just a few decades from a no man’s land to a top national priority. This module will introduce the audience to the importance of innovation and IP for the Chinese economy and to the resulting improvement of the IP protection regime. Different tools are available to foreign businesses to protect their competitive advantage in China and best practices must be implemented if businesses want to benefit from the many opportunities this challenging market has to offer.

The module will be structured into four parts: (1.) Introduction to the state of innovation and IP in China; (2.) Best practices to protect intangible assets in China; (3.) Focus on the importance of filing patents in China through a case study analyzing the (lack of) filing strategy of a Belgian company; (4.) Introduction to the Chinese IP right enforcement mechanisms (the country is becoming a top jurisdiction where to litigate patents).

More information available on http://brusselsdiplomaticacademy.eu/education-and-training/lectures/. 

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