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The Postgraduate in Media Economics

Do you want to become an expert in diverse aspects of media economics? Are you keen on updating yourself on M&A activity, programmatic advertising, the economics of journalism, platform competition, etc.?

PREPARE YOURSELF FOR THE FUTURE OF THE MEDIA INDUSTRY

New media technologies, new context

The Postgraduate in Media Economics is a new programme at the Vrije Universiteit Brussel. It combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.

The media industry has become an important pillar in local economies and societal development. New technologies have created new opportunities, such as innovative revenue streams, targeted content distribution, personalisation, and more. At the same time, developments in the media ecosystem have also brought new challenges to the sector, as online media consumption is rapidly increasing, access to media content is gained through a multitude of devices, and the industry points to the declining sustainability of content production, while new media players are raising new questions of concentration and domination.

Through 9 thematic and specific trainings, the Postgraduate in Media Economics aims to equip media professionals and postgraduate students with the tools to overcome the challenges and to take advantage of the opportunities of the digitalisation, in the various sectors of the media industry in Europe (and beyond).

Each training consists of 3 days:

  1. An academic crash course on the subject 
  2. Industry experts share their insights from real life business cases
  3. A workshop putting the insights from day 1 and day 2 into practice

Build your own programme

Option 1 – Full Post Graduate programme
5 trainings, 3 days each over the course of the academic year. 30 ECTS.
The full programme is recommended for people seeking more practice and industry oriented education after having obtained their master’s degree.

Click here to learn more about designing your full programme.

Option 2 – Specific trainings
Select one or more specific trainings and follow either a full 3-day training or opt to attend only the lectures and/or business cases.
This option is recommended for professionals in the media sector that need to deepen their knowledge on certain subjects.

Click here to learn more about how to build your individual trajectory.

The Media Economics Programme is organised by SMIT. Click here to go to the website!

Turning young professionals into media sector experts

The goal of the Postgraduate in Media Economics is to turn its participants into experts in the economic foundations, strategies and challenges of transforming media sectors in Europe (and beyond).

FOR PEOPLE INTERESTED OR WORKING IN MEDIA CONTENT, ELECTRONIC COMMUNICATION AND / OR NEW MEDIA

Three main objectives

  1. To provide a deeper understanding of the media industry, the structure of media markets, the way both legacy players and new market entrants operate, and the challenges all of them face.
  2. To offer concrete, real-life insights from various players in the media industry through an elaboration of best, worst and ongoing practices by renowned professionals.
  3. To stimulate programme participants to develop their own thinking on the basis of exercise-based learning in smaller subgroups.

The Postgraduate in Media Economics offers…

…an ACCREDITED PROGRAMME (with 30 ECTS) by the Flemish government and the internationally acclaimed university VUB. The successful completion of the full programme will provide the participants with an accredited certificate.

…FLEXIBLE TIME MANAGEMENT. The participants can work full-time during the programme and arrange the days they participate in the trainings based on their availability.

…SPECIFIC TRAININGS that cover different aspects of media economics and media sectors.

…an INTERNATIONAL ENVIRONMENT in the capital of Europe, Brussels. Experts and professionals from European media companies share their insights in the programme courses.

…DYNAMIC TEACHING METHODS. The programme is based not only on lectures and demonstrations, but also on individual assignments (for the full programme) and group work.

…SKILL-SET DEVELOPMENT. The unique mixture of teaching methods allows participants to develop essential skills for the media industry.

Trainings & schedule

All trainings are from Wednesday to Friday. They consist of academic and industry lectures, discussions, group work and individual exercises 

1 YEAR, 5 COURSES, 3 DAYS ATTENDANCE PER COURSE, 2 SEMESTERS, 6-12 DAYS PER SEMESTER ATTENDANCE

Schedule for the academic year 2019-2020

Each training consists of 3 days:

  1. An academic crash course on the subject 
  2. Industry experts share their insights from real life business cases
  3. A workshop putting the insights from day 1 and day 2 into practice

The training schedule

  1. Basics and transformations of Media Economics  (25/09 - 27/09)
  2. Trending technologies, blockchain and Media Economics (23/10 - 25/10)
  3. The interplay of Media Economics And European policy in a digital age (27/11 - 29/11)
  4. Copyright Economics before and after the new copyright directive (11/12 - 13/12)
  5. Mergers and acquisitions in media, telecommunications and ICT markets (12/02 - 14/02)
  6. Advertising in a Digital era (11/03 - 13/03)
  7. Cyber Security and privacy in relation to Marketing and Media Economics* (25/03 - 27/03)
  8. Economics of Journalism (22/04 - 24/04)
  9. Audiovisual Production (13/05 - 15/05)

* Training organised by BAM, if followed outside of a full programme a different price setting applies

The full Postgraduate Programme

5 trainings, 3 days each over the course of the academic year.
30 ECTS.
The full programme is recommended for people seeking more practice and industry oriented education after having obtained their master’s degree.

Intrigued by Media Economics?

Design your full Media Economics Programme

You feel passionate about media economics and want to fully immerse yourself in the topic.

The full programme consists of: 

  • 1 compulsory training
    • Training 1: Basics and transformations of Media Economics
    • To pass you will need to submit an assignment
  • 4 elective trainings
    • From the 8 elective trainings you pick 4
    • To pass the elective trainings, you will need to submit an assignment per training
  • 2 optional trainings
    • You are free to attend 2 of the remaining trainings
    • These trainings do not count towards your final result, there is no assignment required

The full programme amounts to 30 ECTS* and can be combined with a full-time employment. There is no master thesis.

We offer a 50% discount for alumni of the ‘New Media & Society in Europe’ and ‘Journalism in Europe’ programmes of the VUB.

*Participants of the full Postgraduate programme are not eligible for a student visa in Belgium as this requires 54 ECTS minimum. Find out more and get help via the VUB by clicking here.

Your individual trajectory of 1 or more trainings

Select one or more specific trainings and follow either a full 3-day training or opt to attend only the lectures and/or business cases.
This option is recommended for professionals in the media sector that need to deepen their knowledge on certain subjects.

1, 2 or 3 days? It's up to you.

Design your individual trajectory

Each training consists of 3 days:

  1. An academic crash course on the subject 
  2. Industry experts share their insights from real life business cases
  3. A workshop putting the insights from day 1 and day 2 into practice

Per training you can choose to attend:

  • The complete 3 day training through which you will not only gain insights through an academic as well as an industry point of view but will also take part in a workshop that will allow you to put your knewfound knowledge into practice.
    • 2 days of lectures, you attend both day 1 and day 2
    • 1 day of lectures, you choose between:
      • Day 1 - the academic crash course
      • Day 2 - business cases

    You do not have to complete an assignment.

    We offer company discounts for 10+ trainings.

    The full programme

    Admission and tuition fee- The Full Media Economics Programme

    Click here to apply for the full programme

    The programme offers 1 compulsory and 8 elective trainings from which participants choose 4 (30 ECTS* in total).

    You can send us your application until 1st October. You can register for specific trainings without following the whole Postgraduate programme within two weeks before the corresponding course starts.

    Requirements

    • English proficiency
    • Professional working in/with media sector and/or
    • Graduate degree in related field (including but not limited to study fields related to media, communication sciences, technology, law, political sciences, economics, managment, ...)

    Required documentation
    To apply for the full Postgraduate in Media Economics programme, you need to provide via the link below :

    • Your CV (max. 2 pages) mentioning your studies, work experience, and English proficiency level.
    • A motivation letter (max. 1 page) explaining why you want to do the Postgraduate in Media Economics programme.
    • A copy of your highest degree.

    Documents required for the VUB administration include:

    • A Photograph (for your student card)
    • Proof of identity (a scan of your passport or residence card for admission)

    Applications will be screened by our professors who will select the candidates. Acceptance depends on the relevance of your degrees, your motivation letter, professional experience and the proficiency in English (no official certificate needs to be provided, but the level of English will be determined based on the documents you provide).

    Tuition fee 
    Tuition fee for full Postgraduate programme: 3.050 EUR (for European and non-European students)

    The tuition fee includes full tuition, material for the training and programme, a student card and full access to the university and faculty infrastructure as a student (library, restaurant, online tools, etc.).

    Click here to apply for the full programme

    *Participants of the full Postgraduate programme are not eligible for a student visa in Belgium as this requires 54 ECTS minimum. Find out more and get help via the VUB by clicking here.

    Specific trainings

    Admission and tuition fee - one or more trainings

    Register for your trainings 
    or
    Stay up to date about the programme

    We offer a 50% discount for alumni of the ‘New Media & Society in Europe’ and ‘Journalism in Europe’ programmes of the VUB.

    The programme offers 9 trainings, each one consisting of 3 days:

    1. An academic crash course on the subject 
    2. Industry experts share their insights from real life business cases
    3. A workshop putting the insights from day 1 and day 2 into practice

    Per training you can choose to attend:

    • The complete 3 day training through which you will not only gain insights through an academic as well as an industry point of view but will also take part in a workshop that will allow you to put your knewfound knowledge into practice.
      • 2 days of lectures, you attend both day 1 and day 2
      • 1 day of lectures, you choose between:
        • Day 1 - the academic crash course
        • Day 2 - business cases

      Requirements

      • English proficiency
      • Professional working in/with media sector and/or
      • Graduate degree in related field (including but not limited to study fields related to media, communication sciences, technology, law, political sciences, economics, managment, ...)

      Tuition fee per training

      • 650 EUR - 2 days of lectures + 1 day of exercises
      • 500 EUR - 2 days of lectures
      • 250 EUR - 1 day of lectures

      The tuition fee includes full tuition, material for the courses and programme, a student card and full access to the university and faculty infrastructure as student (library, restaurant, online tools, etc.).

      Registration
      You can register for specific trainings without following the whole Postgraduate programme within two weeks before the corresponding course starts.

      Register for your trainings 
      or
      Stay up to date about the programme

      We offer company discounts for 10+ trainings.

      Financial Support

      Funding possibilities

      Network with international media experts in the heart of Europe

      The Postgraduate in Media Economics brings together a large number of media professionals from different media sectors, acknowledged academic experts from the field of media economics, and an international team of lecturers and professionals (Belgium, Austria, Finland, Germany, Denmark, Sweden, The Netherlands, UK, USA, etc.).

      EXPLORE AN INTERNATIONAL NETWORK OF MEDIA EXPERTS

      Advisory board

      The Postgraduate in Media Economics programme is guided by an advisory board consisting of professionals from the media industry. On the basis of continuous dialogue between the directors of the programme and the board, we can guarantee a programme featuring the latest developments in the media industry and continuous evolution of the courses. The advisory board consists of:

      Bart Becks - Founder angel.me ventures, Executive Chairman EURACTIV - is involved as founder, advisor and/or investor at a series of start-ups and scale-ups. Previously, Bart was CEO of Belgacom Skynet and Vice-President at SBS Media Europe. He also co-founded organizations such as startups.be, BeCentral and was chairman of iMinds (now imec).

      Ann Caluwaerts - Chief Corporate Affairs, Telenet - is responsible for Telenet's communications & corporate affairs strategy as well as Telenet's wholesale business and P&L. Since 2016, she is also member of the board of directors of imec.

      Angela Mills Wade - Executive Director, European Publishers Council (EPC) and Chairman, Europe Analytica Limited - is the Chairman of Europe Analytica, an independent public affairs and communications consultancy company based in Brussels. Since 1991, Angela has been the Executive Director of the EPC, a high-level lobby group of European media groups.

      Peter Quaghebeur - CEO at SBS Belgium - is CEO at SBS since 2016. Before that, Peter was CEO at Wpg, a large book publisher. At De Vlaamse Media Maatschappij, Peter was CEO and Chief Commercial Officer. Before that, Peter was Manager Display Advertising, Advertising Manager, Marketing Manager and CCO at Hoste/De Persgroep.

      Kris Vervaet - CEO of DPG Media - is a civil engineer by training. He has worked at De Persgroep Publishing since September 2018, first as Publishing Director and became CEO one month later. He has worked as Senior Vice President Business Customer Division at EDF in France. He also worked for Proximus, in his last position as Vice President Marketing & Sales Channels

      University and research network

      • Vrije Universiteit Brussel
      • Aarhus University
      • Austrian Academy of Sciences
      • Catholic University of Leuven
      • USL-B
      • Ghent University
      • imec
      • Leiden University
      • University of Oxford
      • University of Roehampton
      • ...and many more

      Speakers and lecturers from the media industry

      • angel.me ventures
      • bento.de
      • Cresco Business Law Firm
      • Daldewolf
      • Discovery Communications Europe
      • DPG Media
      • ELSEVIER
      • Endemol Shine
      • EU affairs consultancy for Digital Industries and Content Media
      • EURACTIV
      • Europe Analytica Limited
      • European Coordination of Independent TV Producers
      • European Interactive Digital Advertising Alliance
      • European Publishers Council
      • Forallmedia
      • GESAC
      • Google
      • Het Nieuwsblad / De Gentenaar
      • HOYNG ROKH MONEGIER
      • IHS Markit
      • International Publishers Association
      • Internet of me
      • Jaeger Creative
      • Jonnydepony
      • Magis.Company
      • master the gap
      • Nielsen
      • Nokia Bell Labs
      • Ofcom
      • Open Markets Institute
      • Reuters Institute for Journalism
      • SBS
      • Telenet
      • VRT
      • WAN-IFRA
      • Wiggin
      • ... and many more