Culture in sociology has been proved as a major influence on the individual, providing a great possibility for human communication and interaction. It determines individual recognition, perception and behavior, and exerts an essential influence on intercultural communication. Some researchers have argued that intercultural communication is hindered when individuals are using their own cultural frames encountering other individuals from different cultures.

After China-EU 2020 strategic agenda for cooperation was proposed, bilateral investments and strategic partnership have been increased and strengthened on multiple levels. However, obstacles still exist in terms of in-depth commercial cooperation. Questions being raised: what role does culture play during the process of EU-China economic cooperation? How do culture differences affect commercial communication between the EU and China? How could we cope with these differences?

During this symposium, experts from different cultural backgrounds, mainly European countries and China, will provide concrete discussions and shed light on these questions from different perspective.

If you are interested to join this event, please fill in your information in the registration form below and submit. Registration is possible until 10/01 at 23:59.