Pieter Ballon

Pieter Ballon, vice-rector for Research

Pieter Ballon is a professor in the Department of Communication Sciences and serves as Vice-Rector for Research. He is the director of SMIT (Studies in Media, Innovation & Technology), a joint research centre of the VUB and imec, where he leads one of Europe’s largest social science research groups on digital media and smart technology. He is also the co-founder of the European Network of Living Labs and the Hannah Arendt Institute. “Whether it’s artificial intelligence, sustainability, cancer or fertility research, the VUB has always pioneered ground-breaking and relevant research,” he says. “We are going to strengthen that even more.”